Closed loop intelligence
How Benny learns and improves
Every nudge, campaign, and message feeds back into Benny's model. The system gets sharper each week — without anyone tuning it.
01Detect
Anomalies, expiries, sentiment dips
02Act
Nudge, campaign, escalate
03Measure
Conversions, uplift, ROI
04Learn
Best send-time, copy, channel
05Improve
Re-deploy with new model
Loop runs continuously — last full cycle completed 23 minutes ago.
Liveauto-iterating
Mental Health awareness
Sent to 45 → 18 booked sessions
+40% uplift
Benny optimised message for next send. New variant scores 1.6× higher in preview.
Liveauto-iterating
Wellness Budget expiry
14 nudges → 9 claimed
£3,200 rescued
Sequence improved — Tuesday morning send-time now default for time-sensitive nudges.
Liveauto-iterating
Cycle to Work deadline
22 reached → 3 enrolled
Below target
Benny is testing 2 new subject lines and a manager-prompt variant.
Benny's learning feed
4 new insights- Employees respond 3× better to nudges sent Tuesday 09:00. All future campaigns updated.
- Personalised £-value subject lines outperform generic copy by 62% open rate.
- Manager-relayed nudges convert 2.1× higher than direct email — Benny now routes via line managers when available.
- Eye care reminders perform best as 2-step sequence (intro → reminder 4 days later).
Utilisation since Benny
Monthly utilisation rate (%)
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Pre-Benny: 31%Today: 67%